SAMSUNG Fold 3 Launch - social campaign

Creative

Agency: Ogilvy

The Ask: Concept and copy for a series of web films featuring up-and-coming entrepreneurs in the UK on the benefits of mobile screens that are both smaller, bigger and foldable.

The Solve: in-depth research and conversations with engaging and impactful real world entrepreneurs created a strong case for the tech to support small business invention and creativity.

Award-winning campaign idea: #jointhefold