TVC: Stephen Lawrence day foundation
Still image from TVC
Creative Director, TVC
Agency: Hogarth / WPP
A National Campaign for young people in the UK
WINNER - PR WEEK ‘Campaigns We Like’ - April 2023
The Ask: a creative treatment and direction for a national broadcast TVC for the 30th anniversary Stephen Lawrence Day Campaign.
The Aim: resonate with and inspire its intended audiences, young people who might benefit from the mentoring and support on offer as well as donors who might come forward to finance the above.
Video on asking
The Solve: taking inspiration from artists who work with very strong imagery, like Stormzy, Spike Lee, Michaela Cole and Issa Rae among others to make a vibrant and eye-catching film that inspires investigation. Budget was limited so we got bold with camera, colour and light to find the most impactful shots.
