Creative Director, TVC
Agency: Hogarth / WPP
A National Campaign for young people in the UK
WINNER - PR WEEK ‘Campaigns We Like’ - April 2023
The Ask: a creative treatment and direction for a national broadcast TVC for the 30th anniversary Stephen Lawrence Day Campaign.
The Aim: resonate with and inspire its intended audiences, young people who might benefit from the mentoring and support on offer as well as potential donors.
The Solve: taking inspiration from artists who work with very strong imagery, like Stormzy, Spike Lee, Michaela Cole and Issa Rae among others to make a vibrant and eye-catching film that inspires investigation. Budget was limited so we got bold with camera, colour and light to find the most impactful shots.
WINNER PR WEEK CAMPAIGNS WE LIKE
Video on request
Stephen Lawrence Day Foundation 30 year anniversary campaign logo
ECD / CREATIVE LEAD
Social videos
Agency: Eulogy
Concept and Execution for AMEX UK’s TikTok Launch Campaign - Christmas Shop Small Promotion
The brief: launch Amex on TikTok in the UK with a Shop Small campaign to promote buying gifts from small independent retailers and educating the audience that small retailers take Amex.
A series of social videos set to the same music as their TVC campaign running concurrently. Classic TikTok content to showcase a fun shopping experience across a handful of chic independent retailers.
Nominated to the SABRE Awards x 2
Work on request.
Director,
Social videos
The Ask: work with top TV personalities and comedians to make a creative video promoting the My McDonald's App to their own employees.
The Solve: playing to the strengths of each comedian/star to create bespoke content that is playful in tone and informative in all the right ways.
Work on request.
110 WEEKS
Lead Director, comedy web series, 2 pilot episodes
Production company: Zorba Productions, Paris
Brand: SIMPLE (Unilever)
Four flatmates grapple with life, love and each other in their bathroom.
Writer: Samuel Jefferson
Starring: Natalie Dunne, Lou Llobell, Sarah J Lewis, Roshni Gambier
Work on request.