GOOGLE GENERATIVE AI - LAUNCH CREATIVE

CREATIVE LEAD

The Ask: Concept and design a generative AI workshop event to launch Google’s AI offer to selected journalists and influencers across EMEA.

The Solve: a creative and entertaining workshop building an interactive narrative using the AI tools and working together to solve a mystery.

SAMSUNG FOLD 3 LAUNCH - SOCIAL CAMPAIGN

Creative

Agency: Ogilvy

The Ask: Concept and copy for a series of web films featuring up-and-coming entrepreneurs in the UK on the benefits of mobile screens that are both smaller, bigger and foldable.

The Solve: in-depth research and conversations with engaging and impactful real world entrepreneurs created a strong case for the tech to support small business invention and creativity.

Award-winning campaign idea: #jointhefold

SAATCHI & SAATCHI

Concept, Copy & Scripts for major tech brands, including Oracle Cloud, Vaillant, Oracle, Certified Origins, Bellucci, Glow.worm, The World Bee Project and more.

Video Brief: show how technology like Oracle’s blockchain plays a crucial role in protecting the brand value of a premium olive oil producer like Bellucci. The script needed to showcase the client, Oracle, whilst in turn celebrating their own client, Certified Origins.

SAATCHI & SAATCHI

Concept, Copy & Scripts for major tech brands, including Oracle Cloud, Vaillant, Glow.worm, Certified Origins, Bellucci, The World Bee Project and more.

Video Brief: show how technology like Oracle’s blockchain plays a crucial role in protecting the brand value of a premium olive oil producer like Bellucci. The script needed to showcase the client, Oracle, whilst in turn celebrating their own client, Certified Origins.

SAATCHI & SAATCHI

Concept, Copy & Scripts for major tech brands, including Oracle Cloud, Vaillant, Glow.worm, Certified Origins, Bellucci, The World Bee Project and more.

Video Brief: show how technology like Oracle’s blockchain plays a crucial role in protecting the brand value of a premium olive oil producer like Bellucci.

CREATIVE TEAM C+C

Copy and Art direction

Agency: Ogilvy

Brief: concepting to develop a re-brand strategy for old-fashioned FMCG brand to move into a lifestyle fashion space.

Delivery: various iterations of possible campaign directions across media: OOH, social, digital, TVC developed in several phases. We set out to find a strong, bold, youthful, and humorous TOV for a brand previously perceived as stuffy housewife business. 

CREATIVE TEAM C+C

Copy and Art direction

Agency: Ogilvy

Brief: concepting to develop a re-brand strategy for old-fashioned FMCG brand to move into a lifestyle fashion space.

Delivery: various iterations of possible campaign directions across media: OOH, social, digital, TVC developed in several phases. We set out to find a strong, bold, youthful, and humorous TOV for a brand previously perceived as stuffy housewife business. 

Creative Lead

Agency: Spiritas

Brief: creating and delivering promotions on major Universal releases throughout the year, including long running franchises and blockbuster titles such as Fast & Furious, Despicable Me, Fifty Shades of Grey, Mamma Mia, and more. 

CREATIVE

The Vasilicos, luxury hotel in Santorini

Creative concepts and copy for a variety of in-house projects and external communications

 

CREATIVE

The Vasilicos, luxury hotel in Santorini

Creative concepts and copy for a variety of in-house projects and external communications

 

CREATIVE TEAM C+C

Copy and Art Direction

Agency: In-house at MONEYBOX

Brief: develop tube car panel ads for the London underground, linking to a social campaign across instagram and facebook. Extended to a second phase of localised ads for Glasgow subway.

Solve: expanded to become a set of two underground ads, complimentary stories, adopting the friendly and cheeky TOV of the brand to reflect and resonate with its customers’ lifestyles.

CREATIVE TEAM C+C

Copy and Art Direction

Agency: In-house at MONEYBOX

Brief: develop tube car panel ads for the London underground, linking to a social campaign across instagram and facebook. Extended to a second phase of localised ads for Glasgow subway.

Solve: expanded to become a set of two underground ads, complimentary stories, adopting the friendly and cheeky TOV of the brand to reflect and resonate with its customers’ lifestyles.

THE SPECIALIST WORKS (TSW)

Creative (Copy): pitches, presentations, campaigns across multiple media and platforms for client and in-house video stories and sizzles. Brands include The Big Issue and Y Care International.

Creative copy / scripts / lyrics

MILAN GLOBAL EXPO 2015 - 2018

Agency: UAE Media Fund / Production Company: FCQ Media / Big Features

Brief: write multimedia content films for the United Arab Emirates Pavilion by Norman Foster in Milan for animated, documentary and live action. Closing show using mixed animation and holographic Musion 3D technology with a spoken word final song to be delivered by Emirati child actor.

Delivery: scripts and consultation to storyboard artists / VFX / UX / Live Action / Documentary / Animation Directors and live rehearsal of Musion 3D show. Final song produced and released on iTunes by the UAE as a charity single for the Nepal earthquake. Content on show in Dubai 2015-2018.

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